Valencia, CA (PRWEB) February 10, 2010 — It’s no secret that many struggling Realtors have given up in the past few years; in fact, National Association of Realtors’ numbers show that their ranks have shrunk 11 percent since the peak of the market in 2006.

“I’ve been able to obtain 15 to 20 new leads per week with the use of these social media strategies, and I can show everyone the exact steps that I’ve used,” according to Trower.

However, there is hope for those who are willing to use new methods of real estate marketing . Real estate broker, Naomi Trower has discovered a new way to market her business using social media, and she’s been so successful at it, she has written an ebook outlining her methods step by step. The book, “Social Media Marketing: Market Your Real Estate & Mortgage Business Using The Power of Social Media”, is available at http://NaomiTrower.com/ebook.

“I have seen so many people leaving our industry during the past 3 years, so that prompted me to look at alternative cost effective strategies to market our business,” Trower explained. “The past 2 years I’ve integrated internet & social media marketing into our marketing strategy, and I have had so much success using these strategies to increase my business even in these troubled economic times, that I wanted to share that success with everyone in the real estate market.”

Trower found that using sites like Twitter, LinkedIn, Facebook and YouTube has proven to be an extremely cost effective way to market her services. It also provides her with the opportunity to reach a huge new audience who she might never have been able to reach with expensive traditional methods of advertising.

Her ebook shows how anyone can strategically grow their Twitter following to tens of thousands; how to come up with the social media marketing plan that’s right for them; how to build up fans for their Facebook business page; how to ensure that their blog is not just found in search engines, but ranked highly; and many other valuable insights into using social media to find more customers and make more sales.

“I’ve been able to obtain 15 to 20 new leads per week with the use of these social media strategies, and I can show everyone the exact steps that I’ve used,” according to Trower.

Trower, a social media strategist, avid blogger, and entrepreneur, is a real estate broker in the state of California. She owns Premier Equity Group, Inc. & Premier Realty Group. She has a team of real estate agents and mortgage consultants.

In addition to being a real estate broker, she enjoys helping others achieve real estate and business success.

Those seeking more information or wishing to purchase her ebook can visit http://NaomiTrower.com/ebook

Request a free Chapter by contacting her via email.


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In a real estate marketplace that has given double-digit price escalation for two years or more, selling a home was easy. Propose the property for sale at or somewhat higher than market value and watch the bids come in � sometimes within days.

But all markets go through cycles and real estate is no exception. When the market, whether local or larger, begins leveling off it’s possible to find that property sitting waiting for potential buyers. That ties up capital, defers profit taking, and leads to frustration. Don’t let your emotions get the better of you. Think your way out.

Even in a tightening property market, a seller has options. If the property is also a primary residence and there’s no pressing need to move, one can just sit tight and wait for the next upswing. You may have to wait one year or five, but come they always do.

Whether you’re waiting three months or three years, there are several viable strategies for upping the odds of getting acceptable offers.

Almost any property can be improved, usually at modest cost � sometimes with sweat equity alone. Get out your tools, or find a low cost contractor and fix those broken roof tiles. Even if the damage doesn’t affect the integrity of the roof, the improvement in appearance is worth it.

Replace those worn throw rugs near entrances to give the house a new look. Paint that room that’s seen wear or too much smoke tarnishing. Get the rug professionally cleaned and keep the inside and out looking immaculate. Buyers always pay more when a property owner shows they’ve maintained it well.

Other low cost, but profit enhancing, items include inexpensive lawn repairs and a few dozen garden plants and flowers. Remember, the outside of the property is always what visitors see first.

Once you’ve made everything look and function as well as possible within your modest budget, encourage the neighbors to do the same. Most properties are near others. The appearance of a neighborhood � children’s toys in the front lawn, tired looking screens, shaggy hedges, etc � reflect on your property too. Whether future homeowner or investor looking to sell to one, others will be interested in the effects on the property you’re offering.

Now that everything possible has been done to make the property and it’s surroundings optimal, check to ensure the price is reasonable. Market prices change fast, but they also vary considerably within a local area. A 1,500 square foot one-story dwelling is generally going to go for less than a 2,000 square foot two-story.

Prices vary by total square footage of property, year built, and other factors. Look on-line for comparable properties to get an estimate, then speak to a professional to get “the comps” � the estimate by appraisers and others of the actual prices of comparable properties.

Does the property back up onto a noisy thoroughfare? Consider double-paned windows so visitors inside the house hear nothing but the soft music you play while they’re looking.

Has the property been on the market for several months, but not sold? Take it off for awhile, and then re-check the price before re-listing. Most people don’t want something that others have rejected, even if they can’t find anything specifically wrong.

Let the world know that your house is for sale. Market your home in the local press, other cities and even online. Mention in your ads that your residence is good-looking and well maintained.

Implement some of our home improvement tips and you will get a better price for your real estate.