Green Mountain Coffee Brand Offers New Vending Solution for Single-Cup Brewing

Vended K-Cup Portion Packs And Keurig Brewers Transform Coffee Vending Experience

WATERBURY, Vt.–(BUSINESS WIRE)–Single-cup brewing technology is changing the way people brew and enjoy their coffee. Now coffee lovers can get a great cup of coffee in an unexpected place: a vending machine. The Specialty Coffee Business Unit of Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR), is offering a new full-line vending machine designed for single-cup brewing in high-traffic commercial and manufacturing environments.

The Green Mountain Coffee® branded vending machine dispenses K-Cup® portion packs and is used in conjunction with a Keurig® Single-Cup Brewer. The unit is designed for large venues that sell coffee and other beverages to employees or visitors. The new machine allows vending operators to meet the demand for high-quality coffee with an economical, low maintenance, easy-to-use, sanitary solution. Tully’s Coffee® and Caribou Coffee® branded machines will be available later this summer.

“This innovative system will make people think about coffee from a vending machine in a whole new way,” says T.J. Whalen, Vice President of Marketing for GMCR’s Specialty Coffee Business Unit. “With its value proposition of quality, variety and convenience, this unit brings a coffeehouse experience to vending locations.”

The Green Mountain Coffee vending unit holds more than 1,000 K-Cup portion packs. Operators can choose to offer up to 12 product selections from more than 60 coffees, teas, and hot cocoa in K-Cups from GMCR’s family of brands, including Green Mountain Coffee®, Tully’s Coffee®, Newman’s Own® Organics Coffee, Caribou Coffee®, Celestial Seasonings® Teas, and Café Escapes™. The machines are paired with Keurig’s proprietary brewing system, which delivers the proper amount, temperature and pressure of water to ensure a perfect cup of coffee, tea or hot cocoa, in under one minute.

Scott Meskin, Owner and Partner of Black Tie Services, tested the new vending unit in Baltimore, MD. “It’s the new buzz,” he says. “I finally have a coffee vending machine that competes with any gourmet coffee shop. And it’s so easy! There’s no mess to clean, no cups jamming – just happy customers.”

The Green Mountain Coffee branded vending units are now available to order. For additional information, please call 800-432-4627.

About Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR)

As a leader in the specialty coffee industry, Green Mountain Coffee Roasters, Inc. is recognized for its award-winning coffees, innovative brewing technology, and socially responsible business practices. GMCR’s operations are managed through two business units. The Specialty Coffee business unit produces coffee, tea and hot cocoa from its family of brands, including Tully’s Coffee®, Green Mountain Coffee® and Newman’s Own® Organics coffee. The Keurig business unit is a pioneer and leading manufacturer of gourmet single-cup brewing systems. K-Cup® portion packs for Keurig® Single-Cup Brewers are produced by a variety of licensed roasters, including Green Mountain Coffee and Tully’s Coffee. GMCR supports local and global communities by offsetting 100% of its direct greenhouse gas emissions, investing in Fair Trade Certified™ coffee, and donating at least five percent of its pre-tax profits to social and environmental projects. Visit www.GreenMountainCoffee.com and www.Keurig.com for more information.

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Contacts:
Green Mountain Coffee
Sandy Yusen, 866-968-2739
Director of Public Relations

KIGALI, Rwanda–(BUSINESS WIRE)–As part of its ongoing commitment to east Africa, Starbucks Coffee Company (NASDAQ: SBUX) announced today that participating stores in the U.S. and Canada will offer for a limited time a selection of African coffees and other products from the region beginning next week. In addition, Starbucks executives started a four-day visit to Rwanda today and met with the local groups supplying the items for the Starbucks coffee and merchandise as well as recipients of contributions through its relationship with (PRODUCT)RED™.

Featured coffees for this summer include an East African coffee blend offered as part of Starbucks ongoing relationship with (PRODUCT)RED™. For every pound of the (STARBUCKS)RED Whole Bean Coffee sold in the U.S. and Canada, Starbucks will contribute US $1 to the Global Fund to help support AIDS programs in Africa. Stores in the U.S. and Canada will also feature a 100 percent Rwanda coffee, which is noted for its crisp and clean finish.

Included in today’s visit was the TRAC (Treatment and Research AIDS Center) center and clinic. TRAC is Rwanda’s national HIV and AIDS research center which houses the country’s busiest/most demanding HIV clinic. Starbucks senior leadership team had the opportunity to visit the clinic and learn and witness in person how the availability of antiretroviral therapy, which (RED) helps finance has help make a difference in peoples’ lives.

Also featured in Starbucks stores this summer will be merchandise created by Rwandan artisans – such as authentic African fabric tumblers and cotton canvas hand sewn totes – from Fair Winds Trading. Through our relationship with Fair Winds Trading, we are able to give our customers an opportunity to connect with a community of artisans who are working to create a better life for themselves and their families. These products are another way Starbucks is connecting our customers with the people and places that grow our coffee and investing in the success of Rwandan communities.

About Starbucks

Starbucks Coffee Company provides an uplifting experience that enriches people’s lives one moment, one human being, one extraordinary cup of coffee at a time. To share in the experience, visit www.starbucks.com.

About (RED)TM and (PRODUCT)RED

(RED)’s primary objective is to engage the private sector in raising awareness and funds for the Global Fund, to help eliminate AIDS in Africa. Companies whose products take on the (PRODUCT)RED mark contribute a significant percentage of the sales or portion of the profits from that product to the Global Fund to finance AIDS programs in Africa, with an emphasis on the health of women and children. Current partners are: American Express (U.K. only), Apple, Converse, Gap, Emporio Armani, Hallmark, Dell, Windows and Starbucks. Since its launch in the Spring of 2006, more than $130 million has been generated by (RED) for the Global Fund. (RED) money is at work in Swaziland, Rwanda, Ghana and Lesotho. For more information, visit www.joinred.com.

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Contacts:

Starbucks Coffee Company
Lara Wyss, 206-318-7100
press@starbucks.com
or
Edelman
Meredith Bell, 323-202-1042
meredith.bell@edelman.com
or
For UK Media:
Edelman
Emma Noble, +44(0)7989 857167
Emma.noble@edelman.com